Coke Zero
Coke Zero Fannovation
Coke Zero innovated the beverage experience by making a drink with real Coke taste and zero calories. So during their sponsorship of the NCAA basketball tournament, they set out to innovate the fan experience with the Department of Fannovation.
Despite the rapid evolution of the NCAA basketball fan experience in recent years, fans still feel strongly that there are ways to be enhanced it even more.
With the Department of Fannovation, we decide to challenge them to submit creative ideas to enhance the fan experience. Fans could submit their ideas and have them go head to head in the Brain Bracket. The campaign lived online, in school curriculum, and in printed materials all over campuses across America.
This was a fully integrated campaign that crowdsourced NCAA fans for ideas that improved the fan experience.
Agency: Crispin Porter & Bogusky
Role: Art Director
Domino's
Tell it to Chef Tate
After developing a new recipe, Domino’s wanted to know exactly what America thought about their Head Chef's efforts. So, we gave out their Head Chef's phone number.
It was a daring move for the client. They opened themselves and their actual Head Chef's personal voicemail to public critiques. It showed the commitment to transparency the brand was willing to embrace to prove they were making real improvements.
Thankfully, Chef Tate and his Domino’s team got the recipe right when thousands responded on Twitter and Facebook and called the number to leave a message.
Chef Tate himself then surprised a few customers by personally calling them back, thanking them for sharing their piece of mind.
Agency: Crispin Porter & Bogusky
Creative Team: Elisa Tan, Stephen Dalton
Producer: Chance Woodward
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Postmates
When all you can food is think about.
This is the human truth of craving. In this latest iteration of Postmates’ ‘When All You Can Food Is Think About’ campaign, we subvert the tropes of advertising and shows how actors in the ads themselves can succumb to cravings and get distracted from what they’re doing.
Agency: Mother
ECD: Joe Staples
CD: Elisa Tan, Mark Bielik
Creative Team: Casey Phillips, Russ Rizzo
Designer: Bella DiMarzio
Priceless Surprises- A Festive Ride with Lyft (Full Version)
#PricelessSurprise
She Said Yes! #PricelessSurprises (1)
Mastercard
#PricelessSurprise
Mastercard is renowned for its 'Priceless' moments. To bring this to life, we craft numerous #PricelessSurprise social activations aimed at bringing joy to people.
Agency: RGA x Mccann
CD: Elisa Tan, Niels West
Creative Team: Jessica Stewart, Kris Seto
Awards — Gold Midas Award — FCS Portfolio Awards